ChatGPT is impressive. It can write, code, and answer complex questions in seconds; yet it can also produce completely wrong answers with total confidence. And that’s exactly the problem: most companies believe they are using a form of intelligence that understands, analyzes, and reasons like a human. In reality, that’s not what’s happening. Today, more […]

Instagram hashtags are still useful, but they are no longer the main driver of reach. Based on Instagram’s own guidance, public posts with hashtags can still appear in hashtag search results, while users can also discover content through keywords, places, audio, and accounts. This shows that hashtags still support discoverability, but they now work best […]